{"id":2403,"date":"2022-12-19T12:19:26","date_gmt":"2022-12-19T18:19:26","guid":{"rendered":"https:\/\/maergo.com\/?p=2403"},"modified":"2023-02-13T16:14:49","modified_gmt":"2023-02-13T22:14:49","slug":"how-to-increase-successful-1st-delivery-attempts-and-reduce-porch-piracy-losses","status":"publish","type":"post","link":"https:\/\/maergo.com\/how-to-increase-successful-1st-delivery-attempts-and-reduce-porch-piracy-losses\/","title":{"rendered":"How to increase successful 1st delivery attempts and reduce porch piracy losses"},"content":{"rendered":"\n
Combating porch piracy is no easy feat. It\u2019s a classic game of cat and mouse that requires a collaborative effort between retailers, carriers and consumers to stay one step ahead of the pirates’ tactics and more importantly, reduce the opportunity for theft in the first place.<\/p>\n\n\n\n
Porch Piracy has become one of the biggest issues for ecommerce and it does not discriminate. It\u2019s not just detached home doorsteps that are at risk – thieves are becoming increasingly sophisticated and brazen in their attacks, targeting office buildings and apartment mailrooms, following delivery trucks and scoping out target neighborhoods to identify easy targets. <\/p>\n\n\n\n
Retailers and brands can\u2019t afford to bury their heads in the sand, wait for legacy carriers to solve the problem for them, or rely solely on increasingly expensive package insurance policies as a solution. Tackling porch piracy requires retailers to take ownership of the challenge and make solving it part of their brand differentiation (no customer wants to have to have to make a delivery claim and then wait for a replacement product to ship).There is no simple single action to take, but collectively these technology-enabled tactics can have a huge impact on increasing the a successful physical handover, reducing the time the package is exposed to danger on the doorstep, and ensuring a delivery is \u201cout of sight – out of mind\u201d from potential pirates:<\/p>\n\n\n\n
It\u2019s true that very few carriers support the above features today (at Maergo we are working to enable all of them), but this should not be a reason to stymie innovation. Retailers must work closely with their in-house technology teams and put pressure on their carrier partners to support and test out these capabilities.<\/p>\n\n\n\n
Beyond the tactics suggested above, there are simple steps brands and retailers can take to advocate preventative measures with their customers. Consider talking about these best practices in your shipment confirmation email and other delivery notification communications:<\/p>\n\n\n\n
There are other technologies that have been touted as solutions to solve porch piracy, but while great concepts on paper, these have proven hard to scale: <\/p>\n\n\n\n
Key is not dead however – it has evolved into Amazon Key In-Garage<\/a>. Through a partnership with the Chamberlain Group (the US market leader in garage door openers), homeowners with a wifi-enabled MyQ door opener can now allow Amazon (Walmart and others have also partnered) to open the garage door as a secure location to drop off packages. This is a much stronger proposition as it allows the homeowner to restrict access to only the garage, although it doesn\u2019t solve the problem for the millions of Americans that live in apartment buildings, townhomes or semi-detached homes without a garage.<\/p>\n\n\n\n Even with all preventative action, porch piracy isn\u2019t going away. Federal law already states that the theft of mail and packages delivered by the US Postal Service is a felony. But up until recently, private carriers have been left without protection. The Porch Pirates Act of 2022 was recently introduced to Congress and <\/a>there are more than ten U.S. states<\/a> that have introduced or passed porch piracy laws.<\/p>\n\n\n\n With some investment from retailers, carriers, consumers and the US Government, porch piracy can be tackled, one delivery at a time. <\/p>\n","protected":false},"excerpt":{"rendered":" Combating porch piracy is no easy feat. It\u2019s a classic game of cat and mouse that requires a collaborative effort between retailers, carriers and consumers to stay one step ahead of the pirates’ tactics and more importantly, reduce the opportunity for theft in the first place. Porch Piracy has become one of the biggest issues […]<\/p>\n","protected":false},"author":11,"featured_media":4707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"yoast_head":"\n\n
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